Fun. Colorful. Lighthearted. Modern with a nod to the recent past.
art director
graphic designer
erik larson

I am a graphic designer and hands-on art director with a long-stretching career in entertainment advertising.

The images featured on this page highlight not only my fun and quirky personal style, but a variety of projects specifically tailored to my roles at Game Show Network, ABC (both in Chicago and Los Angeles), Fox, My Network TV and Weigel Broadcasting. You’ll also find some outside projects for clients and friends.

Print & Digital

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Key Art

 

An integral component of the job as hands-on Art Director for TV network GSN (Game Show Network) involves the creation of key art. These images represent the original programming in print ads, posters, outdoor advertising and online ads.

 

The images here were created by me for the network.

Full descriptions below each piece.

Artwork and photos ©Game Show Network, LLC.

Photo Shoots

 

Another key responsibility as the Art Director for Game Show Network is overseeing gallery photo shoots for all original programming. The images are utilized by GSN's Public Relations, Marketing and Digital departments, and are used to create key art, print ads, posters, outdoor advertising and online ads.

 

Working with talented photographers, I come up with the setups and scenarios, direct talent on set with an easygoing rapport, and personally retouch final photo selections.

 

Descriptions below each image.

Artwork and photos ©Game Show Network, LLC.

Events

 

A component of my role as Art Director for GSN that has evolved is working on designing events and promotions that the network is involved in. From simple powerpoint templates for presentations to large-scale design of event spaces, this has given me the chance to work alone as well as directing teams to transform ordinary spaces into unforgettable experiences.

 

Descriptions accompany images.

GSN Booth Set for Universal Studios feature film “Ted 2”

Art directed the set design for GSN booth used in the Seth MacFarlane feature film “Ted 2.” Oversaw building of the set and designed signage and collateral pieces.

GSN Upfront 2016

I led a small team charged with transforming a marble lobby and serious, wood-paneled meeting room at the Paley Center in NYC into inviting, lively and fun spaces filled with color and bold graphics to match GSN's revamped on-air design. I came up with the overall design concept and executed many of the pieces.

Heidi's Halloween

I spearheaded a task force which worked on concepting and executing a HELLEVATOR tie-in sponsorship for the 2016 Heidi Klum's Halloween (one of New York's hottest Halloween events).

 

We created a haunted hallway experience leading to the VIP elevator entrance to the party at Lavo nightclub. We had scare actors, sounds, decor in the hallway, a slo-mo photo booth inside the club, and we branded available areas inside with HELLEVATOR advertising.

 

Also came up with a signature drink for the evening, Heidi's Helletini.

RuPaul's DragCon Skin Wars Booth

I designed a booth to promote Season 3 of Skin Wars and Season 1 of Skin Wars: Fresh Paint for the second year of RuPaul's amazing and well-attended drag convention in downtown Los Angeles, DragCon.

 

The extremely well-received booth featured live body painting by contestants Lana Chromium and Michael Mejia, autograph and photo sessions with judge Robin Slonina, the world premiere of our digital campaign Love is Love (which consisted of 3 different stop-motion body paint animations featuring couples of every kind), and t-shirt giveaways.

Paley Center exterior concept mockup

Paley Center exterior execution

Paley Center Spielberg Gallery concept mockups

Paley Center Spielberg Gallery event execution

Paley Center main lobby execution

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Ann LeSchander Poster

Poster and postcard design for live show featuring Los Angeles singer Ann LeSchander. Extensive photo retouching, as well as concept and execution of artwork.

Moving Announcement

Before and after shot matching up original 1958 photo with 2012 shot.

Svengoolie Postcard

Postcard handout for iconic Chicago television horror host Svengoolie.

Historic Uptown Theatre Brochure

2C printed brochure and tickets for Chicago’s Uptown Saturday Night fundraising event at the historic Uptown Theatre.

DJ Model T & Itty P DVD Menu

DVD menu design for Los Angeles/New York comedy rap duo DJ Model T & Itty P’s “Yo! Yo! Yo! Dat’s a Rap” series.

ABC7 Chicago/WLS-TV Corporate Brochure

Multi-page tabbed and die-cut folder and inserts for Chicago’s top-rated news station.

ABC7 Los Angeles Eyewitness News Ad

Print ad for Los Angeles top-rated news station, KABC-TV.

Kari Cohen Voiceover CD Cover

CD cover for voiceover demo of Kari Cohen. Concept, design, and shot photos.

The Cupbearers Book

Design and layout of 100-page book for author and illustrator Linda Larson (my sister).

Sunshine Collective CD Packaging

Design and layout of album cover for Los Angeles band Sunshine Collective.

The Park Bench Poster & DVD Cover

Design and layout of poster art for independent feature film “The Park Bench.”

Pamperosity Logo Design

Design for local small business specializing in all-natural, handmade cosmetics.

All content on this page ©2017 LarsErik Films. ©2017 Erik Larson. All Rights Reserved.